The Future of Video Advertising
The Future of Video Advertising

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This book explains how television advertising will evolve in the future. GoogleAdWords and other forms of Internet advertising will increasingly condition sponsor to hold advertising agencies accountable. In time sponsors will no longer pay for TV commercials that don't get watched. However, they will pay a premium for those that get "clicked-on". Furthermore, ad agencies will be able to earn bounties when viewers complete a call-to-action such as when an ad segues into an online purchase. In order to insure that television commercials are as relevant as possible, programming will migrate to the Internet. Our TVs will become giant windows into the Net. Advertisers will use behavioral targeting in order to place the most effective commercials in front of each particular viewer. Websites like Amazon.com and iTunes already do this...only they label the ads as "suggestions".

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  • Released: November 16, 2020
  • Author: Phil Leigh
  • Rating: 4,9
  • Publisher: Ebook DIgital Agency
  • Total Page: 937 pages
  • File Size: 3670 KB
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