How to make POP to increase sales at Women clothing Practical POP (Japanese Edition)
How to make POP to increase sales at Women clothing Practical POP (Japanese Edition)

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本書は「売り上げが伸びるＰＯＰの作り方」の婦人服編です。改善事例や模範となる事例を元に「3つの重要ポイント」について解説しています。3つの重要ポイント・伝えたいことが絞り込まれているか・伝えるべきことを伝えているか・タイトルと説明文に整合性があるか実践ＰＯＰシリーズNo.1「ＰＯＰは見た目よりことば」で解説していることは次の通りです。・ＰＯＰを読んでもらうためにはまず原則を知る・お客様のストレスを軽減するためにＰＯＰのルールを決める・売りたい商品を決めて情報を集め、整理して優先順位をつける・お客様とＰＯＰの距離を考慮して距離に合ったふさわしい内容にする売上に結びつくＰＯＰはこのようなことを前提として作成します。しかし、実際にどうなのかを更にチェックするポイントがあります。それが上記の3つの重要ポイントです。本書ではこれらについて事例を元に解説しています。●実践ＰＯＰシリーズNo.3　売り上げが伸びるＰＯＰの作り方［婦人服編］目次はじめにCHAPTER1　テーマが絞られているか改善例1：ブランドテーマ改善例2：オリジナルプリント改善例3：母の日パジャマフェア改善例4：ワンピース＆スカート良い例1：婦人肌着良い例2：ジーンズ良い例3：コート良い例4：パンツCHAPTER2　伝えるべきことを伝えているか改善例1：ブランドテーマ改善例2：ワンピース良い例1：パンツ良い例2：デニム素材CHAPTER3　タイトルと説明文に整合性があるか改善例1：ブランド提案　改善例2：ブランドテーマ　良い例1：婦人肌着良い例2：パンツCHAPTER4　売上に結びつくＰＯＰの作り方　1.伝えたい情報を整理する2.距離に応じて伝えたい情報を決める

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  • Released: November 16, 2020
  • Author: yuko matsui
  • Rating: 4,9
  • Publisher: Ebook DIgital Agency
  • Total Page: 911 pages
  • File Size: 3670 KB
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