How to make POP to increase sales at home Practical POP (Japanese Edition)
How to make POP to increase sales at home Practical POP (Japanese Edition)

How to Download How to make POP to increase sales at home Practical POP (Japanese Edition) DOC

本書は「売り上げが伸びるＰＯＰの作り方」のホーム編です。改善事例や模範となる事例を元に「3つの重要ポイント」について解説しています。3つの重要ポイント・伝えたいことが絞り込まれているか・伝えるべきことを伝えているか・タイトルと説明文に整合性があるか実践ＰＯＰシリーズNo.1「ＰＯＰは見た目よりことば」で解説していることは次の通りです。・ＰＯＰを読んでもらうためにはまず原則を知る・お客様のストレスを軽減するためにＰＯＰのルールを決める・売りたい商品を決めて情報を集め、整理して優先順位をつける・お客様とＰＯＰの距離を考慮して距離に合ったふさわしい内容にする売上に結びつくＰＯＰはこのようなことを前提として作成します。しかし、実際にどうなのかを更にチェックするポイントがあります。それが上記の3つの重要ポイントです。本書ではこれらについて事例を元に解説しています。●実践ＰＯＰシリーズNo.5　売り上げが伸びるＰＯＰの作り方［ホーム編］目次はじめにCHAPTER1　テーマが絞られているか改善例1：炊飯道具改善例2：タオル改善例3：洋食器改善例4：タオル良い例1：金属食器良い例2：エプロン良い例3：タオル良い例4：新作フェアCHAPTER2　伝えるべきことを伝えているか改善例1：クリスマスコレクション改善例2：Aブランドフェア良い例1：エプロン良い例2：タオルCHAPTER3　タイトルと説明文に整合性があるか改善例1：ガラス食器改善例2：インテリア良い例1：インテリア良い例2：タオルCHAPTER4　売上に結びつくＰＯＰの作り方　1.伝えたい情報を整理する2.距離に応じて伝えたい情報を決める

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  • Released: November 16, 2020
  • Author: yuko matsui
  • Rating: 4,9
  • Publisher: Ebook DIgital Agency
  • Total Page: 904 pages
  • File Size: 3670 KB
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