Merchandising of bedclothes: switch to scientific merchandising and increase sales Practical MD (Japanese Edition)
Merchandising of bedclothes: switch to scientific merchandising and increase sales Practical MD (Japanese Edition)

Read Now Merchandising of bedclothes: switch to scientific merchandising and increase sales Practical MD (Japanese Edition) RTF

寝具売場の主な商品は布団、毛布、ケット、ダウンケット、シーツ、カバーリング、枕、寝装小物、パジャマ、タオルですが、本書は[布団,毛布,ケット,シーツ,カバーリング]の5アイテムに絞って解説しています。本書を読んで、[布団,毛布,ケット,シーツ,カバーリング]のプライスゾーンを決めます。アイテム別売上予算、アイテム別型数を決めます。アイテムごとの関心度別型数、プライス別型数を決めます。プライスゾーンについては、例えば毛布のプライスゾーンを2,000円から20,000円、中心プライスは8,000円、ベターの価格帯は10,000~20,000円、モデレートは4,000円以上10,000円未満、バジェットは2,000円以上4,000円未満としました。関心度別型数は、例えば毛布は純毛とアクリルの素材別、そしてシングルとダブルのサイズ別に振り分けます。大分類は、「アイテム、キャラクター、自家需要・ギフト」を重視したA案と「アイテム」を重視したB案の2つを紹介します。実践MDシリーズNo.39 【寝具のマーチャンダイジング】 目次CHAPTER1 ターゲットの設定CHAPTER2 プライスゾーン 1)[布団,毛布,ケット,シーツ,カバーリング]のプライスゾーン 2)[布団,毛布,ケット,シーツ,カバーリング]のグレード別プライスゾーンCHAPTER3 大・中・小分類を決める 1)A案:アイテム、キャラクター、自家需要・ギフトを重視 2)B案:アイテムを重視CHAPTER4 分類別売上予算CHAPTER5 アイテム別型数 1)布団の型数を売上予算から算出 2)布団以外のアイテムも型数を算出CHAPTER6 関心度別型数 1)布団の用途別関心度別型数 2)毛布の関心度別型数 3)ケットの関心度別型数 4)シーツの関心度別型数 5)カバーリングの関心度別型数CHAPTER7 プライス別型数 1)布団のプライス別型数 2)毛布のプライス別型数 3)ケットのプライス別型数 4)シーツのプライス別型数 5)カバーリングのプライス別型数CHAPTER8 ターゲットと品揃えの整合性 1)グレードの整合性を布団で確認する 2)グレードの整合性を毛布で確認する 3)グレードの整合性をケットで確認する 4)グレードの整合性をシーツで確認する 5)グレードの整合性をカバーリングで確認するCHAPTER9 キャラクター性と売場作りの整合性CHAPTER10 バイヤーに不可欠な豊かな感性と科学的な思考とは 1)バイヤーには豊かな感性が必要 2)バイヤーには科学的な思考も不可欠  1.商品分類の決定は「科学」  2.データに基づいた需要の予測

  • Released: November 16, 2020
  • Author: yuko matsui
  • Rating: 4,3
  • Publisher: Ebook DIgital Agency
  • Total Page: 728 pages
  • File Size: 3670 KB

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