浪潮求生 (新经济必读丛书) (Chinese Edition)
浪潮求生 (新经济必读丛书) (Chinese Edition)

How to Read 浪潮求生 (新经济必读丛书) (Chinese Edition) MOBI

《浪潮求生:社会化媒体时代危机管理及网络营销》内容简介:这是一个“谈网色变”的时代,面对拿着社会化媒体话筒“来势汹汹”的亿万网民,传统的营销和公关已经力不从心。这是一个公关盛行的时代,互联网将品牌与消费者之间相隔的那层窗纸变得越来越薄,消费者之间互诉衷肠,意见领袖们争相布道。作为企业的市场、公关人员,作为政府宣传部门的官员或是公众人物,你是否对这种变化感到恐惧和无所适从?《浪潮求生》将帮你从看似纷繁复杂的社会化媒体风暴中梳理出网络舆情变化的规律,帮你找到负面舆情应对的策略和手段。不仅如此,在舆情监测与危机处理的基础上,你还需要在这个平台上塑造与维护政府、企业和个人的正面舆论场,《浪潮求生:社会化媒体时代危机管理及网络营销》将全面、系统地向你展示如何进行真实、正面的社会化媒体营销。

  • Released: November 16, 2020
  • Author: 沈健
  • Rating: 4,9
  • Publisher: Ebook DIgital Agency
  • Total Page: 457 pages
  • File Size: 3670 KB

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