POP increases sales by words than it looks: The important thing is that the contents are transmitted and the contents to tell Practical POP (Japanese Edition)
POP increases sales by words than it looks: The important thing is that the contents are transmitted and the contents to tell Practical POP (Japanese Edition)

Read Online POP increases sales by words than it looks: The important thing is that the contents are transmitted and the contents to tell Practical POP (Japanese Edition) MOBI

小売店にとって、お客様が関心のありそうな情報を伝えることはとても重要です。売上を大きく左右します。ですから、そのためにディスプレーを作って商品を飾って見せたり、ＰＯＰを設置して告知します。しかし、ディスプレーやＰＯＰを作ったとしても、伝えることは容易ではありません。それから伝わったとしても興味を引かれない内容なら売上には結びつきません。伝えたいことがきちんと伝わり、伝わった内容が魅力的なＰＯＰは売上に貢献します。本書はそのようなＰＯＰの作り方を解説しました。読んでもらうための原則、プライスカードなどのルールの決め方やルールの一例、売上を伸ばすＰＯＰ作成の手順を学べます。実践ＰＯＰシリーズNo.1　【ＰＯＰは 見た目よりことば】 目次はじめにCHAPTER1　売れるＰＯＰの原則を知る １．ＰＯＰの数を適正にする２．内容を一瞬で知らせる３．お客様の関心の強さに合わせて絞り込む４．誰にでも伝わる言葉で表現する１）伝わらないＰＯＰ5つの例２）伝わるＰＯＰ5つの例５．商品と連動する６．色やサイズなどに統一性をもたせる１）プライスカードのサイズの一例２）プライスカードの文字のサイズの一例７．文字の大きさと文字数に配慮する８．意味のないＰＯＰは設置しない１）読まれないＰＯＰ２）お店のイメージダウンになるＰＯＰCHAPTER2　売上を伸ばすＰＯＰにはルールがある　１．キャンペーンＰＯＰのルールを決めるキャンペーンＰＯＰの目的、内容、お客様との距離、設置場所、サイズを決める１）キャンペーンＰＯＰのルールを決める手順２）キャンペーンＰＯＰのルール一例２．ショーカードのルールを決めるショーカードの目的、内容、お客様との距離、設置場所、サイズを決める１）ショーカードのルールを決める手順２）ショーカードのルール一例３．プライスカードのルールを決めるプライスカードの目的、内容、お客様との距離、設置場所、サイズを決める１）プライスカードのルールを決める手順２）プライスカードのルール一例４．セールＰＯＰのルールを決めるセールＰＯＰのルール一例CHAPTER3　売上を伸ばすＰＯＰ作成の手順　１．売りたい商品を決めて情報を集める２．伝えたいことを決める３．優先順位をつけるCHAPTER4　距離に合った相応しい内容にする　１．名水コーヒーゼリーの3つのＰＯＰ１）3m離れた人にキャンペーンＰＯＰで伝える２）1m離れた人にショーカードで伝える３）30センチ離れた人にプライスカードで伝える２．女性用ビジネスバッグの3つのＰＯＰ１）3m離れた人にキャンペーンＰＯＰで伝える２）1m離れた人にショーカードで伝える３）30センチ離れた人にプライスカードで伝える

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  • Released: November 16, 2020
  • Author: yuko matsui
  • Rating: 4,9
  • Publisher: Ebook DIgital Agency
  • Total Page: 919 pages
  • File Size: 3670 KB
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